EXCLUSIVE, EXCELLENCE AND ROYALTY ARE THE KEY WORDS OF FARAONE,
KEEPER OF AN ITALIAN TRADITION THAT EVOKES
THE RICHNESS OF FINE JEWELRY.
ITALIAN HIGH-END JEWELLERY BRAND FARAONE MOVES ITS FIRST STEPS BACK IN 1860. THE MAISON HAS THROUGHOUT HISTORY BECOME SYNONYMOUS WITH GLAMOUR AND STYLE.
Faraone during the years has become a landmark for Hollywood greats and for many aristocratic italian families, reaching several european courts and the most important capitals of luxury.
FARAONE CASA D'ASTE
AFTER WORKING IN ART NOVEAU AND ART DEC , AND DESPITE THE DIFFICULT POST-WAR PERIOD IN 1945, THE MAISON OPENS ITS FIRST BOUTIQUE IN VIA MONTENAPOLEONE IN MILAN. SINCE THEN THE BRAND FARAONE IS SITUATED IN TWO MOST FAMOUS “ITALIAN CHESTS” IN THE WORLD, VIA TORNABUONI IN FLORENCE AND VIA MONTENAPOLEONE IN MILAN.
Luxuriosly elegant though understated, the Montenapoleone showroom offers a contemporary concept of haute joaillerie. The savoir-faire of the family jeweller reveals itself in a contemporary mode, refined and exclusive; an innovative way to represent the italian tradition of high-end jewellery
Faraone unveils today the Via Montenapoleone Collection. This brand-new line of pret-à-porter jewelry is complementing the more traditional haute joaillerie line, “One of a Kind”. A product line, replacing the previous “I Composable” collection, created for a younger clientele or those who simply fall in love with an icon.